Johannesburg, South Africa (AHN) - Johannesburg police arrested two Dutch women for allegedly breaking the country's laws against "ambush marketing."

The pair, along with 34 other women, attended Monday's Netherlands-Denmark tilt in short orange dresses distributed by Dutch beer company Bavaria Beer.

Three of the women were detained at Johannesburg's Soccer City during the match and taken to a FIFA office where they were questioned for several hours.

"These women, who have been part of a larger group, are suspected to be involved in organized acts to conduct unlawful commercial activities during the Denmark-Netherlands match." Officials said in a statement.

"We view ambush marketing in a very serious light and we urge people not to embark on these ambush campaigns."

American beer company Budweiser paid a tremendous amunt of money for the right to be the "official beer" of the World Cup.

The dresses had been distributed with beer packages in the weeks leading up to the World Cup.