| RADIO WORKS |
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Independent Research shows that Radio achieves the greatest recall of all media, with the
strongest memory retention of the brand and the company.
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| RADIO REACHES MORE CUSTOMERS |
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Radio is everywhere 24 hours a day, 7 days a week. Radio is heard in the home, car, shopping centres,
garden, workplace, leisure centre.
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| RADIO IS INFORMATIVE |
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Research over many years has shown that radio is a highly credible source of information,
influencing the listener to avoid the traffic jam, wear a raincoat, use a service or buy a
product.
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| RADIO IS INTIMATE |
| Radio is a one –to-one medium, with presenters seen as friends. This friendship makes your potential
customers more receptive to your message. Coupled with the subliminal effect of radio commercials, it can often result
in the listener responding to a commercial because “a friend told me so”.
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| RADIO IS INTRUSIVE |
| Your potential customers may choose to open a newspaper or periodical; however they must actively
choose to stop and read your read message. Listeners choose to listen to a particular radio station; they do not
get to make a cup of tea, or flip the page when the commercials come on. |
| RADIO IS ACTIVITY RELATED |
| Radio can reach your potential customer at time that their activity is related to your product
or service. Radio talks about buying a new car to consumers whilst they are driving or about and new kitchen to
some- one who is cooking.
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| RADIO CAN TARGET SPECIFIC GROUPS |
| Radio can reach your potential customer at the time of the day your target
market listens. You will achieve less wastage than any other media.
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| RADIO IS IMMEDIATE, NO DEADLINES! |
| Radio has the shortest lead time of all media. If you need your message across NOW- only radio
can do this also because radio has no deadline, it is flexible. Your campaign can start at any time of the day or
week. So, if you need to urgently recruit or you have event or sale, you can advertise it quickly or on the days
& hours leading up to and during your promotion.
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| RADIO IS COST EFFECTIVE |
| Radio allows your message to be received by more people more often, thereby producing
a lower cost per thousand than any other media.
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| RADIO IS EMOTIVE |
| Nothing can match the power of the spoken word. Watch your TV with the sound off. Pictures
without sound don’t work. Sounds without pictures do.
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| EVERY RADIO COMMERCIAL IS A HEADLINE |
| Every commercial is heard in isolation- you will not be sharing the with any
other advertiser. Only radio offers the opportunity for local companies to advertise alongside
national brands with being overshadowed.
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| SOME THING TO THINK ABOUT |
| Effective radio commercial needs time to build; continued success needs to be maintained. Often,
the time between `deciding to buy` and actually buying can be weeks or even months depending on the product .
It is vital to reach people early within their `buying cycle` so that you get on their mental shopping list.
People need to buy all year round, not just when you decided to advertise, our team of specialists can tailor
bespoke advertising and promotions to match your brief.
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| Whether it is leads, website traffic, Public Relations, awareness, a product launch, improved
customer relationships or a special event in your business calendar, Sunlight Radio will devise, present and
deliver a promotion package to match your needs.
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| Using the right combination of on air, off air, and website activity, we’ll work with you to
ensure that your promotion reaches the right market.Our team of highly experience creative
writers will always start with a detailed brief. We will then go on to work closely with you
throughout the writing process –all as part of our service.
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| Strategic campaigns, specially commissioned musical identities, ear catching voice-overs unique
website promotions, simply we communicate your message and surpass your expectations.
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| For more information
on advertising on Sunlight Radio, email
Sales Executives at sales@sunlightradio.com
or Call O1-442 259 262 or 078-382 962 17 / 079-477 820 71 / 079-515 325 38.
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