Sunlight[1]

Taking You Closer to Heaven

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Reach Your Target Audience

Advertise on www.sunlightradio.com

West Africa Premiere Internet Christian Radio Station

Taking You Closer to Heaven

Why advertise on Internet Radio?

  • Internet radio plays far fewer commercials per hour. This low spot load equals high attention levels which increases the chances of an ad to get the full intention it requires.
  • Listeners are only one click away from an advertiser’s web site. They are online and have browser windows open. This makes it very easy to get the listener to visit to the advertiser’s web site.
  • Web radio listeners are a highly active group of consumers with above average levels of purchase intentions and are early adopters of other new media options and new technology according to an analysis by BIGresearch (bigresearch.com).

Why advertise on SunlightRadio.com?

  • Independent Research shows that Radio achieves the greatest recall of all media, with the strongest memory retention of the brand and the company.
  • Research over many years has shown that radio is a highly credible source of information, influencing the listener to avoid the traffic jam, wear a raincoat, use a service or buy a product.
  • With advertising reaching near-saturation levels and consumer eyeballs shifting away from traditional ads, Internet Radio helps to stand out from the crowd and provides unique exposure.
  • Supporting our listeners’ favorite radio station will give your ad a positive brand connotation.
  • We offer many different advertisement options and combinations to suite your specific advertising needs.
  • The majority of our audience consists of affluent 25-60 year olds who are comfortable with spending money online.
  • com audience is very loyal, makes frequent visits and stays tuned in for extensive periods of time.

Why Choose Sunlight Radio?

Independent Research shows that Radio achieves the greatest recall of all media, with the strongest memory retention of the brand and the company.

Radio is everywhere 24 hours a day, 7 days a week. Radio is heard in the home, car, shopping centres, garden, workplace, leisure centre.

Research over many years has shown that radio is a highly credible source of information, influencing the listener to avoid the traffic jam, wear a raincoat, use a service or buy a product.

Radio is a one –to-one medium, with presenters seen as friends. This friendship makes your potential customers more receptive to your message. Coupled with the subliminal effect of radio commercials, it can often result in the listener responding to a commercial because “a friend told me so”.

Radio can reach your potential customer at time that their activity is related to your product or service. Radio talks about buying a new car to consumers whilst they are driving or about and new kitchen to some- one who is cooking.

Radio can reach your potential customer at the time of the day your target market listens. You will achieve less wastage than any other media.

Radio has the shortest lead time of all media. If you need your message across NOW- only radio can do this also because radio has no deadline, it is flexible. Your campaign can start at any time of the day or week. So, if you need to urgently recruit or you have event or sale, you can advertise it quickly or on the days & hours leading up to and during your promotion.

Radio allows your message to be received by more people more often, thereby producing a lower cost per thousand than any other media.

Nothing can match the power of the spoken word. Watch your TV with the sound off. Pictures without sound don’t work. Sounds without pictures do.

Every commercial is heard in isolation- you will not be sharing the with any other advertiser. Only radio offers the opportunity for local companies to advertise alongside national brands with being overshadowed.

Effective radio commercial needs time to build; continued success needs to be maintained. Often, the time between “deciding to buy” and actually buying can be weeks or even months depending on the product . It is vital to reach people early within their “buying cycle” so that you get on their mental shopping list. People need to buy all year round, not just when you decided to advertise, our team of specialists can tailor bespoke advertising and promotions to match your brief.
Whether it is leads, website traffic, Public Relations, awareness, a product launch, improved customer relationships or a special event in your business calendar, Sunlight Radio will devise, present and deliver a promotion package to match your needs.
Using the right combination of on air, off air, and website activity, we’ll work with you to ensure that your promotion reaches the right market.Our team of highly experience creative writers will always start with a detailed brief. We will then go on to work closely with you throughout the writing process –all as part of our service.
Strategic campaigns, specially commissioned musical identities, ear catching voice-overs unique website promotions, simply we communicate your message and surpass your expectations.
For more information on advertising on Sunlight Radio, email Sales Executives at [email protected] or Call O1-540 446 3666 or  01-703 595 2670

*Please Send Public Service Announcement/Event to station 1 week to Start of Event. You can select more than one item.